Maares, letting the materials talking
2020
Maares, letting the materials talking.
Maares is an Extra Virgin olive oil with D.O.P Campo de Calatráva, of the Picual variety. Maares’s specialty lie in the area where it is produced, a volcanic land in the heart of the Iberian Peninsula, which add mineral wealth to its crops against to other production areas.
The difference in the layers of the ground where their olive trees are grown is what is taken as a starting point and concept. Equally, the naming of the product, because «maar» is how these geographical phenomena are called. In such a way a superposition of different Arjowiggins papers is observed that simulate the different layers of the area, so that the simplicity and elegance of the play with papers take over the visual language.
